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Open Code, Content and Commerce (O3C) Business Models (2007-2010) |
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The goal of the O3C project is to investigate business models based on open value
creation and innovation strategies (exemplified by the open source software and
open content phenomena). Open source software (OSS) is software can be freely used,
modified and redistributed (e.g. Linux, Open Office, Mozilla Firefox), and is generally
produced in a collaborative fashion by global communities of firms and individuals.
Open content (OC) describes the licensing of creative works (text or multimedia)
that grants consumers the right to copy, and sometimes modify, the work. Open content
initiatives have included news content (e.g. BBC), courseware (e.g. MIT), games
(e.g. Wizards of the Coast), collaborative writing (e.g. Wikipedia), music (e.g.
ccMixter), and research journals (e.g. Information Research).
This research project proposes to undertake both qualitative and quantitative analysis
of firms and networks that are leveraging innovation and technological change through
the commercialisation of open source software and open content. In doing so, the
study will galvanise existing knowledge in the research areas, identify a critical
path for future research, provide a substantial portfolio of rich case studies,
create and validate a framework for designing innovative business models based on
the exploitation of open source software and open content, and disseminate the study
findings so that firms in general, and Irish firms specifically, can leverage open
business models.
The project outputs will include an in-depth analysis of existing research on value
creation and innovation in the open source software and open content areas, 8 in-depth
case studies, a framework for open business models rigorously validated through
the use of an international survey, 3 in-company workshops, white papers and other
media communications.
It is envisaged that the project will result in a major contribution to the highly
fragmented, and largely anecdotal, empirical evidence that currently exists, provide
a comprehensive understanding of the business models emerging from open strategies,
and have an immediate practical implications for business decision makers.
This three year research project is funded by the Irish Research Council for Humanities
and Social Science (IRCHSS). Further information at
Like to find out more?
Email BIS now at: bis@ucc.ie |
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